Consumers Don't Like Shopping Via Branded Apps [INFOGRAPHIC]
![Consumers Dont Like Shopping Via Branded Apps [INFOGRAPHIC]](http://5.mshcdn.com/wp-content/uploads/2012/01/125,iPad.jpg)
Companies have long felt the pressure to develop apps for customers carrying tablets and smartphones, but according to a new study consumers show a greater preference — by up to 20 times — for browsing the Web to shop rather than using branded apps. The findings, by mobile and social media …